Choose To Cruz

Professional Practical Special Effects for Cruzcampo’s “Choose to Cruz”

MACHINESHOP engineered and executed the dynamic on-set practical special effects and custom tracking rigs for “Choose to Cruz”, the high-profile UK launch commercial campaign for the Sevillian lager brand Cruzcampo. Shot on location across the sun-drenched streets of Seville, Spain, the vibrant commercial follows a man effortlessly “keg rolling” a giant beer barrel across the city straight to his favourite tapas bar.

Our special effects crew worked directly on location to construct and manage the custom practical hardware, ensuring smooth in-camera action and realistic physical physics under the director’s lens. The embedded project commercial and behind-the-scenes demonstration videos showcase the precise coordination needed to execute this high-rolling visual concept safely down public roadways.

Advanced Practical Mechanical Rigging & Barrel FX

Executing a continuous, high-speed barrel stunt down historic paved streets requires meticulous mechanical balance, custom tracking components, and thorough on-set safety protocols:

• Bespoke Stunt Barrel Rigging: Engineering custom, weighted reinforcement systems inside practical beer keg props to ensure a completely smooth, linear rolling path on concrete.
• Precision Rolling & Speed Control: Calibrating the physical prop assets to remain perfectly stable and upright during dynamic tracking shots, allowing the camera to capture high-velocity movement seamlessly.
• Collaborative Art Department Integration: Working hand-in-hand with the production designer to safely deploy large-scale physical props across tight public pathways and bustling market location blocks